New Marketing Ideas I write and think a lot about the new marketing landscape. The proliferation of smart devices and the Internet are changing the way consumers and brands interact. Creating a differentiating customer experience has always been an aspiration of most marketers; however now it’s becoming a critical success factor. You are probably familiar […]
View PostI co-host the weekly #usguyschat with my friend @Ken_Rosen. We have chosen Influencing Behavior as our February 2013 theme. For Monday 2/4/13 the topic is The Science of Persuasion. Questions for the chat are included at the end of the post. There is some interesting research on the science of persuasion, sometimes referenced as neuroscience […]
View PostNote: this is a repurpose of a post I originally wrote as a contribution to Viral Heat’s blog. As we evaluate our marketing strategies in the new year, it’s good to have a reminder about the importance of marketing to today’s SoMoLo consumer. What is SoMoLo? SoMoLo is an acronym for Social+Mobile+Local marketing and it […]
View PostSo (Social) Mo (Mobile) Lo (Local) is an effective marketing strategy for the new landscape, requiring an in-depth understanding of today’s consumer. I’ve written quite a bit on the topic, including 5 Must-Have’s In Any SoMoLo Strategy and am always on the lookout for successful application. As discussed in my last post, SoMoLo Marketing: Nike […]
View PostWhat is So(Social)Mo(Mobile)Lo(Local)? SoMoLo is an acronym, short for Social, Mobile, Local. As detailed in What is SoMoLo and Why is it Important to Marketers, SoMoLo is an accurate description of today’s consumer, and at the intersection of these three variables, Marketers can connect with consumers, presenting endless opportunity potential. If Marketers aren’t able to […]
View PostThink Differently and Be Intentional About Gradual Steps To Help You Win During a recent client workshop designed to familiarize a large organization with digital/social marketing, I noticed signs posted on the wall that said “THINK DIFFERENTLY”. How does any organization, large or small, “think differently”? We’re almost through the first month of the new […]
View PostSocial Business and Trust Social business implies relationship, and in any thriving relationship trust is at the core. A relationship marketing strategy should build levels of trust throughout the customer journey, taking into account the customer path of purchase at every level. Relationship Marketing strategies should address customer need at every stage in the lifecycle […]
View PostSocial Media for Business is a Necessity “Social Media for Business is Integral for Large and Small Businesses.” That’s how companies responded to an econsultancy and Adobe survey. A greater percentage of smaller companies think this is true: 73% of companies with annual revenues less than $150 million agreed that social media is integral to […]
View PostMobile Marketing Statistics I have been looking at some mobile marketing stats recently because I was curious to see if the recent holiday season had any impact on the mobile market. The quick answer: it has! First, let’s focus on smartphones. Smartphone Adoption in the US According to Marketing Charts, 53% of US households now […]
View PostEnd of Year Marketing Trends Dance in Our Heads I don’t know about you, but for me this is the time of year when I start reviewing what I have been able to accomplish this year and I am contemplating next year. Each year, starting late November and early December, articles and posts emerge, foretelling […]
View Post