Have you been following the dramatic rescue of the 33 Chilean miners? As I watched Luis Urzua, the final miner successfully pulled from the mine I started thinking about what I had witnessed the past 69 days. It has been an extraordinary lesson in leadership.
View PostCheck out this interview (complete with slides) with Steve Richman. He is Genworth Financial’s national spokesperson for their social media initiative across all their lines of business. He provides some insight on how he went about integrating social media into his company and tips you can apply for making social media an important tool in […]
View PostBefore deciding to incorporate mobile marketing strategies and tactics into your marketing mix there are a few things you should consider. Customers consume this technology in ways that are unique and impossible to replicate using traditional computers. Customers tend to have very specific objectives in mind when using this channel. To be successful you have […]
View PostIn America the singles are a diverse group, running the spectrum from young moms to elderly retirees. Consider the following: Singles comprise 45 percent of the U.S. population, Singles represent a stronger than average market for catalog, online and direct mail purchases of books/music/video, computer products, footwear, tickets, electronics and credit cards. And there are […]
View PostLong-standing recipients of our newsletter no doubt realize that SMS is short for our company’s name–Strategic Marketing Solutions. But nowadays you might see SMS referenced in discussions about new technological advances in digital communications. In that regard, SMS stands for “Short Message Service.” SMS is used to send text messages to mobile phones. The messages […]
View PostAs mobile marketing goes mainstream, it is a critical component of the overall media mix when new campaigns are launching. Mobile offers an engaging experience for consumers, typically prompting a spontaneous response. This provides brands with a tool to more deeply interact with their target audiences and provide a necessary alternative to more traditional marketing […]
View PostA lot of time, energy and usually expense goes into developing your organization’s website. And with so much effort going into this initiative, how can you determine if it’s on track to deliver everything it should? The following is a checklist of 10 questions to ask about your website to determine if it is maximizing […]
View PostThoughts while preparing lunch As a consumer how do you feel when you are told one thing and it isn’t quite true? Here is a video with a few of my thoughts and observations. Video transcript: Hi, Joe Ruiz here. I just wanted to share a quick thought with you. This morning I was fixing […]
View PostMobile Marketing Update Mobile marketing revenues are expected to increase to over $24 billion worldwide in 2013 Read more Even with the robust projected rise in this medium, there are several things you need to ask before deciding to incorporate mobile marketing strategies and tactics into your marketing mix. Go to our blog post on […]
View PostEven though the progress of the economic recovery has been the subject of much debate with its constant shifting of ups and downs, this year’s back-to-school spending is expected to show improvement over last year. The National Retail Federation predicts that 2010 back-to-school spending will jump 11% over last year’s prediction. However, it is expected […]
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