Starbucks recently announced they have redesigned their logo. Typically an announcement like this one generates a fair amount of discussion; most of it is a critique of the creative elements etc. I am more interested in the way they communicated the message. As a Starbucks Rewards member I have signed up to receive emails on […]
View PostSenior living communities are dynamic, social places. Whether you’re an active adult retirement community, assisted living residence, or CCRC, an online community can be a natural extension of the activities and conversations that take place in your physical community every day. If you are in management of a senior living community, using powerful social […]
View PostWhat would you do if you found yourself in a crisis? What if you were in a place where your life depended on your ability to remain motionless and silent, in an effort to hide your presence in the room, for fear of losing your life if you were discovered? Would you be able to […]
View PostInbound Marketing has changed the game for how companies generate business. It has introduced new ways to market your business that don’t involve interrupting your potential customer’s day. It allows you to brand your company as an authority by providing information relevant to the needs of your potential customers and positioning that information where your […]
View PostJohn Bernier (@bernierjohn) Twelpforce lead at Best Buy was a guest of @JeffAshcroft aka @The SocialCMO on #mmchat. This is a regularly scheduled Twitter chat with a different topic every Monday at 8:00 EST for those with an interest in marketing. All are welcome to join the conversation. The full Best Buy chat transcript is […]
View PostWith today’s empowered consumer totally controlling the buying process, it has become increasingly difficult for companies to market their products and services. Many of the time-tested, traditional forms of marketing are delivering diminishing returns. To accommodate today’s sophicated consumer, more companies are turning away from their outbound marketing and adopting inbound marketing strategies. Inbound marketing […]
View PostAt the end of the day, people do what they want to do…and clearly people enjoy the interaction of connecting and sharing with others online. Oneupweb’s The Bloody Truth about Social Media points out that people are spending more time engaging with video content than any other type of content online. “The average person spends 15 minutes […]
View PostA strong social media strategy helped the Boston Celtics increase its e-mail marketing database by 20%. Matt Griffin, senior director, sales and marketing operations for the team, told attendees at DMA: 2010 in San Francisco earlier this week that a strong e-mail file is essential to the Celtics’ marketing efforts. Nearly almost all ticket purchases […]
View PostAt first glance it would seem that the formula for marketing the business of assisted living is pretty simple. The senior population is growing, so the need for senior care is growing. All a company has to do is to offer that care and they will have a growing (and successful) business. However, anyone in […]
View PostAs it has matured, more and more companies are giving serious consideration to the role that digital plays in its overall marketing strategies and how to engage with the consumer throughout the entire buying process. Companies used to focus their efforts between up front brand marketing to attract consumers and promotions at the point of […]
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