User-generated content is massive. Nowadays if you’re not a regular contributor to a blog or if you don’t possess a username on multiple social media sites, it seems that you’re in the minority. Every two days now we create as much information as we did from the dawn of civilization up until 2003, according to […]
View PostData Integration: More Than Just An Emerging Marketing Trend
What is Data Integration? According to Wikipedia, data integration involves combining data residing in different sources and providing users with a unified view of these data. Data integration appears with increasing frequency as the volume and the need to share existing data explodes. The Problem It Is Causing Furthermore, as the amount of available data […]
View Post5-Point Checklist and Tips to Optimize Your Website
So you have an online presence, but why aren’t you generating a desirable amount of traffic and leads? Like an uncharged cell phone, an un-optimized website isn’t going to do you any good. Is your website working hard enough? Delve into this 5-point checklist and make sure you’re maximizing the success and reach of your […]
View PostWeb Redesign and SEO
Lately we have had a lot of conversations on the topic of website redesign. A lot of people seem to be contemplating an update of their website. Most of the time the conversation centers around the need for a new creative look and feel. You can tell by the questions people are most comfortable talking […]
View PostValentine’s Day Spending
On average, the price placed on love – that is, the amount intended to be spent on Valentine’s Day this year– is $113.00 ($145 spent by men, and $81 spent by women), according to the Brand Keys bi-annual Customer Loyalty Engagement Index.* More and more gifts are being exchanged between friends and family in the […]
View PostSocial Media: the Real Super Bowl Winner?
Our Initial Thought Sure, the winner of the annual NFL football finale is crowned “the best” in the world of professional football. And it is the dream of most every high school, collegiate and professional football player to play in this most prestigious event. But one could enter a formidable argument over who will emerge […]
View PostSocial Media and Leadership
This is a repost from an earlier article on the topic of Social Media and Leadership. This updated post will serve as the framing post for our #usguyschat on Monday 8/1/11 at 12 Noon PDT 3 PM EDT. Many chats discuss the qualities of leadership. We would like to discuss the role of leadership relative […]
View PostThe Caregiver Role vs. the Assisted Living Decision
As the baby boomer population continues to age, the importance defining, supporting and improving relationships between those in need of care and those managing care is becoming ever more relevant. The term “caregiver” in regards to providing care for seniors has evolved and expanded to mean much more than the nurse in a care home […]
View Post5 Ways to Measure the Success of Your Business Blog
The blog has become the heart and soul of the business website. Not only is it a great tool for sharing the latest industry news and relevant information, a blog is an excellent way to stay on top of search engine rankings as well. In addition, it helps establish an online presence in today’s competitive […]
View PostDo You Deliver an Excellent Social Media Customer Experience?
The nor’easter snowfall of 2010 was a major disruption, intruding on the schedules of so many. Some disappointed travelers stranded in airports had no choice but to wait for days until airlines could accommodate them. But for a few the outlook wasn’t quite as bleak. According to the New York Times, a pocket of savvy […]
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