Inbound links (aka backlinks), or incoming links to a website or webpage, are a critical part of SEO. The number of inbound links is an indication of the popularity of your website or webpage to search engines. The more folks want to link to you, the more interest you’re generating. The Importance of Anchor Text […]
View PostBlogging is like sex. That thought-provoking analagy by Kevin Anderson really got my attention. “The bottom line is that blogging is like sex. You can’t fake it. You can’t fake passion. You can’t fake wanting to engage with the public. If you do, it will ultimately be an unsatisfying experience for both the blogger and […]
View PostA successful keyword strategy entails choosing a few keywords and producing helpful, relevant content on them regularly. The more keyword-rich content you generate, the more search engines will find (and love) you. If you’re just getting started on your inbound marketing journey, don’t fool yourself into thinking you have to optimize for tons of keywords to […]
View PostA few weeks ago I had to have an apartment lock changed in New York City. My wife and I are responsible for managing the estate of a close friend who just passed away. Getting this lock changed in a timely fashion was important. Since I was staying in Connecticut at the time […]
View PostAccording to a recent Google study 77% of smartphone users visit search engine websites. More important, 9 out of 10 of these searches result in some kind of action, e.g. purchase, store visit etc. Research reflects the growing popularity of local search. Here is a sampling of the results: 54% of Americans have substituted the […]
View PostOur company has had visible success in generating leads since we began using the Hubspot content management system. In a 10 month period of time, inbound marketing efforts have quadrupled our website visits. Despite this outstanding performance, it takes tremendous endurance to grow a business. I read a Facebook post today that said: “Patience is […]
View PostNote: My latest blog post also focused on niche marketing; consider this part 2. If you don’t focus on niche marketing, you are a minnow in an ocean and simply do not have the power to make a wave…you’ll probably barely get noticed. Pare down to your core specialty and target within your niche. A Story […]
View PostMarketers can use Facebook to expand their online footprints, directly engage with customers and prospects, and promote their brands. If you have a Facebook Business page don’t ruin all your efforts by annoying your fans to death. Be smart about marketing your business on this 600 million plus user site if you want to keep […]
View PostIf you’re finding you get leads but aren’t converting them, revisit your niche—it just might be the hurdle you must overcome in making your profession take off. The Problem With Not Defining Your Niche Don’t allow your website to function in a “catch-all” mode; pare down to the core passion you can deliver on and […]
View PostLately there has been lots of buzz about Social Media Fatigue. With the introduction of Google+ to an already saturated world of social networks, some feel overwhelmed by it all. Chris Brogan says “you’re doing it wrong” if you claim to be tired of social media. My recent post about our response to information points out the reality […]
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