What is good consumer marketing data? Good business marketing data is: Accurate – The information is reliable. Current – Lapsed information is designated as such. Comprehensive – Data is linked together to reveal the complete picture of the customer’s relationship to the brand including past, present and potential experiences. Descriptive – Offers snapshot of customer […]
View PostSocial media is a hot topic these days. Seems like wherever I go small business owners and marketers are both interested in the topic. They want to know what they should be doing. Most ask questions about a specific platform, especially the latest new technology, right now it’s Pinterest. I believe we would all be […]
View PostWhat is Pinterest Marketing? The new Pinterest social media marketing platform may be ideally suited to benefit your relationship marketing strategies. It is a relatively new visually-based site that is quickly becoming a traffic-driving powerhouse. Check out Techcrunch.com’s Pinterest Monthly Uniques for stats. If you are not familiar with Pinterest, find out the basics. Mashable’s […]
View PostWhile sitting at a stoplight yesterday, on a route I routinely take, I was surprised to notice the Friendly’s at that intersection had gone out of business. As I drove on after the light turned green, the image of the “For Lease” sign was etched into my thoughts. My mind swirled, pondering how things that […]
View PostWhy should you care about Google’s Personalized Search? Recently Google changed their search algorithm in a significant way; it’s called Search Plus Your World. You’ve probably heard about it. If not, you can read more here. Essentially Google is bringing your personal network into your search results. Sites that are familiar to you or your […]
View PostWhat is Pinterest? If you are reading this post you have probably heard of Pinterest. It is a digital bulletin board that is taking the social platform world by storm. I won’t go into an explanation of how to use Pinterest; that’s well documented, Mashable has a great Pinterest 101 beginners guide. Pinterest is an […]
View PostWhat is Relationship Marketing? For most marketers this term is probably familiar. From it’s commencement, a relationship marketing emphasis meant brands were recognizing the need to move beyond a series of transactional campaigns. Terms like customer lifetime value, data driven marketing and buying process reflected a growing awareness of the need to understand and address […]
View PostWhat is a customer worth? I am surprised how often the answer to this question is “We don’t really know.” Most marketers have a pretty good handle on customer acquisition cost because this number is often used as a benchmark to value marketing campaign spending. Assigning a numeric value to customers can be challenging for […]
View PostFollowing is a post and questions for the 2/6/12 #usguyschat. Based on recent participant feedback we are designating someone to volunteer to be in the “hotseat”. Being in this position simply means someone is willing to present a challenge to the group and engage in a dialogue that will facilitate a conversation so we can […]
View PostI love my Amazon Kindle, and I use it constantly even though I recently bought an iPad. I received the Kindle as a gift in December of 2010. Late last Fall, the Kindle started to lock up. At first not very often, then it became more random and frequent. I searched the web and found […]
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