Why should you consider using social media for marketing? Mobile phones, the Internet, Facebook, and Google (there are plenty of others) are dramatically affecting the way we do business.  Like it or not, business is becoming more social, thanks in part to the emergence of platforms and technologies I just listed. And, there are more […]

Social media is a hot topic these days.  Seems like wherever I go small business owners and marketers are both interested in the topic. They want to know what they should be doing.  Most ask questions about a specific platform, especially the latest new technology, right now it’s Pinterest. I believe we would all be […]

What is Pinterest Marketing? The new Pinterest social media marketing platform may be ideally suited to benefit your relationship marketing strategies.  It is a relatively new visually-based site that is quickly becoming a traffic-driving powerhouse. Check out Techcrunch.com’s Pinterest Monthly Uniques for stats. If you are not familiar with Pinterest, find out the basics. Mashable’s […]

Why should you care about Google’s Personalized Search? Recently Google changed their search algorithm in a significant way; it’s called Search Plus Your World.  You’ve probably heard about it. If not, you can read more here. Essentially Google is bringing your personal network into your search results.  Sites that are familiar to you or your […]

Following is a post and questions for the 2/6/12 #usguyschat.  Based on recent participant feedback we are designating someone to volunteer to be in the “hotseat”.  Being in this position simply means someone is willing to present a challenge to the group and engage in a dialogue that will facilitate a conversation so we can […]

The article Global brands slow to adopt social networking reveals that global brands aren’t utilizing social media to its fullest potential. Executives from nearly 1900 global companies with significant sales participated in a study,  prepared by Weber Shandwick and Forbes Insigh. As illustrated in the below graphic, “This study reveals that while a majority of global […]

At the heart of successful social media monitoring lies a clearly defined objective. If you can’t definitely answer “Why am I monitoring?” then you don’t have a clear goal in mind. Without an explicit social media monitoring strategy, your efforts won’t be effective. So, why are you monitoring social media? Is it to be able […]

“Social media accounts for one out of every six minutes spent online in US.” (Journalism.co.uk) Even if you’re not engaged in the world of Facebook, Twitter, Linked In, Google +, or the like, most likely your employees are. Should you allow employees access to social media while at work? We think so. Even if you’re […]

This post served as framing post for the #SMCHAT for Wednesday 10/4/11. Transcript and resources below. Unless you live under a rock, you are no doubt aware of some significant changes that are taking place in Facebook.  Some of these changes have created a great deal of discussion and a bit of controversy. There is some speculation […]

Don’t let this illustration parallel your social media marketing efforts. Just like the old adage, “there are many ways to skin a cat,” there are many ways to approach your social media marketing.  Having a clear course of action is critical to avoiding the mess and pitfalls of moving forward prematurely. Econsultancy’s 10 Common Social […]