TV and Social Media Are Changing Viewing Behaviors Technology has changed the way many view TV; DVR’s allow us to record any program for future viewing. This behavior is appropriately called time shifting; time shifting allows consumers the convenience of viewing programming when they want and enables skipping through commercials, which is often perceived as […]

Defining Business Social Media Terminology There are some interesting findings in the 2012 Social Business Global Executive Study and Research project by MIT Sloan and Deloitte. While many of the conclusions may not come as a big surprise, I was intrigued to see how executives responded to questions about the current importance of social business. […]

Defining the Social Shopper Term According to Commerce in Motion.com, social shoppers are consumers who regularly use social networks and apps, smartphones, and location-based services as part of their shopping lifestyle. Your business marketing strategy should encompass this very influential segment. Wikipedia definition: Social Shopping is a method of e-commerce where shoppers’ friends become involved in the shopping […]

Social Media Strategies and Your Business A great deal has been written on the topic of social media in business. There are numerous opinions and experiences. Some say that social media is intended for personal use; there are organizations that do not allow employees access to social media platforms. Others say social media is the […]

Social Networking for business can be a real challenge Social networking is important for anyone in business, irrespective of your role.  Many different books have been written; and entire courses have been taught on the topic.  For some, social networking is a source of business leads, for others it’s simply a way to stay connected. […]

Employees as brand ambassadors? Pepsico says, “Yes!” I read an article recently about Pepsico’s employee ambassador program. This article emphasizes how important it is to prioritize creating brand loyalty internally. My first thought was this must be some kind of word-of-mouth program. You know what I’m talking about, the ones where you look for consumers […]

Social Media and Business; Successful Social Media Culture Typically social media is introduced to the marketing strategy mix tactically.  Often an executive will declare “We need to be on Pinterest and Scoup.it!”  This “me too” approach to social media is a recipe for disaster. Successful social media for business requires a new mindset.  Companies using […]

In my recent post on how social and technology have profoundly changed music marketing, I spoke about how my daughter-in-law is learning to promote music in a new digital landscape.  I invited her to share some of her experiences so far. The Changing Music Marketing Landscape Technology has forever changed the landscape of music promotion.  […]

Do You Sell Music Online? / Internet & Social Media Music Marketing I am fascinated by the impact of social and technological change on the marketing landscape. Social media music has turned the music industry on its head. My daughter-in-law is in the process of creating and producing her debut album.  http://www.lynettemusic.com/ Observing her figuring […]

Authenticity and Marketing Recently I had an opportunity to listen to a young twenty-something speaker. His topic was “What matters most?”  His talk was designed to encourage young people, his cohort, to connect with each other. His opening statement went something like this, “We are looking for authenticity; we are tired of being sold to”. […]