Here’s my disclosure; I don’t own a dog, but I love to watch The Dog Whisperer.  For me the show is much more than just getting dogs to behave.  Although Cesar is a dog behavior expert, he is a great deal more.  Each episode features one to three challenging cases for Cesar to address.  Each […]

Over the past few years private label brands have consistently grown, taking market share from branded products in just about every consumer goods category.  The recession has certainly fueled recent growth, but I think something more significant is occurring.  Consumers have access to unprecedented amounts of information and communication; they readily share and recommend information […]

We all know that happy customers are your best advertisers. If people like you and like what you do, they will tell their friends. Lesson #1 What is Word of Mouth Marketing? (1) Giving reasons to talk about you (2) Making it easier for the conversations to take place. It’s C to C marketing when […]

Meeting people and building relationships is certainly an important fact in building a successful business. For some people networking is easy and comes naturally with little effort. For others, it’s a skill that may take some effort. Maribeth Kuzmeski, author of “The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for […]

One of the best things about the marketing world today is our ability to listen to the market. Consumer opinions are everywhere we look. Finally, a lot of brands are listening, but many aren’t doing. When investing time and money into knowing the market’s opinion on your brand or products, be sure to discuss goals […]

When a company like PepsiCo breaks its tradition by skipping $3million Super Bowl ads for the first time in more than 20 years in favor of a CRM program, you know a major shift is occurring.  We saw another sign of this turning point in 2009 when another blue-chip marketer, Ford Motor Co., began moving […]