As mobile marketing goes mainstream, it is a critical component of the overall media mix when new campaigns are launching. Mobile offers an engaging experience for consumers, typically prompting a spontaneous response. This provides brands with a tool to more deeply interact with their target audiences and provide a necessary alternative to more traditional marketing […]

Three or four years ago, marketers in the U.S. were marveling at the mobile marketing efforts occurring in the high tech markets of Japan, South Korea and Hong Kong. Mobile marketers in these countries seemed light years ahead of us as they reached their customer bases with creative, relevant, multichannel marketing. But now, thanks in […]