Smart phones are changing consumers’ shopping behavior. Research indicates many consumers are using their smart phones as personal shopping assistants.   When applying integrated strategies that include mobile marketing this holiday season, marketers create a win-win for both their business and consumers. Here are 9 key stats (based on a mid-October Shopper Science Survey) that […]

Mobile offers exciting opportunity for businesses of all sizes and continues to change the way we do business. Did you know that there are more mobile phones on the planet than there are TVs?  9 Amazing Mobile Marketing Statistics Every Marketer Should know is full of interesting facts about mobile behavior.  Mobile is here to […]

Smartphone penetration will reach 38% of mobile users and 28.8% of the overall population by the end of this year, according to new eMarketer data. The number of smartphone users is set to increase 49.6% this year to 90.1 million. I recently acquired an updated Smartphone.  The evolution of the technology is life-changing.  I depend […]

If someone asks you this question “Do you have a mobile friendly website?” are you able to answer it with confidence?  Before you respond you may want to read on because the answer may surprise you. Any mobile strategy must be designed around the consumer experience.  What kind of information will they be looking for? […]

According to a recent Google study 77% of smartphone users visit search engine websites.  More important, 9 out of 10 of these searches result in some kind of action, e.g. purchase, store visit etc. Research reflects the growing popularity of local search.  Here is a sampling of the results: 54% of Americans have substituted the […]

I am taking a different direction for this post.  Recently I have discovered some valuable mobile marketing articles. Here are five that offer rich data in addition to smart insights and advice. I think there is a little something for everyone here.  Would love to get your feedback.

Do you keep pushing off mobile marketing initiatives? Companies that want to remain competitive cannot afford to exclude mobile marketing from their mix. Emarketer predicts that mobile ad spending will grow to $115 billion by 2013. “Companies are turning to common short code mobile marketing today because it delivers personal, immediate and actionable content to […]

Black and white barcodes about the size of a postage stamp are starting to pop up everywhere. QR (“quick response”) codes are an innovative mobile marketing application that connect smartphones to websites and deliver immediate information. The codes can only hold 2-3 kilobytes of data, but that is generally more than enough to make them highly valuable […]

Before deciding to incorporate mobile marketing strategies and tactics into your marketing mix there are a few things you should consider. Customers consume this technology in ways that are unique and impossible to replicate using traditional computers. Customers tend to have very specific objectives in mind when using this channel. To be successful you have […]

Long-standing recipients of our newsletter no doubt realize that SMS is short for our company’s name–Strategic Marketing Solutions.   But nowadays you might see SMS referenced in discussions about  new technological advances in digital communications. In that regard, SMS stands for “Short Message Service.” SMS is used to send text messages to mobile phones. The messages […]