Moms and Smartphones – Relieving Stress Now that the back to school crunch is over and the kids are back in school, I wanted to see if the growing proliferation of mobile devices would have any impact on shopping behavior. I came across a survey sponsored by the IAB’s Mobile Marketing Center of Excellence. It […]

Retail shopping apps indicate mobile shopping is on the rise The increasing presence of mobile devices like smartphones and tablets are contributing to changes in consumer mobile shopping behavior. Consider this. According to Nielsen: 47% of smartphone owners have used native shopping apps 45 million have used shopping apps an average of 17 times per […]

QR Code Marketing My wife and I were returning from our morning walk when we noticed a house had just gone on the market. There was the typical For Sale sign above a real estate company’s logo, pretty typical. I did notice a rather large QR Code at the top of the sign. It was large […]

Why Market on mobile? The marketing landscape is undergoing dramatic and rapid change. Consumers are now more empowered than the retail staff they encounter on a typical shopping trip. Armed with omnipresent mobile technology, Internet access, and social networks, consumers are able to find out more information about products and services than has ever been […]

2012 Olympic Coverage and Social Media Today the 2012 Summer Olympic Games commence in Great Britain. The coverage of athletes trying to qualify, and stories of those who already have qualified are now well underway. This year along with the typical news and print coverage, there is a growing social media presence in two respects. […]

How many times during your day do you say, “Time to check my Email?” Even though Social Media currently gets a lot of attention, email messages still maintain a powerful communication presence.  There is plenty of research to indicate the dominating usage of this internationally preferred connection. In fact, According to Why You Shouldn’t Abandon […]

Is mobile local search engine marketing relevant for local business? Consider these stats: 48% of US mobile phone subscribers own a smartphone as of Dec 31, 2011 (Comscore) Smartphone penetration grew 21.1% last year 29.5% of total mobile audience accessed search 80% of mobile consumers prefer ads that are locally relevant There are some really […]

90% of brands are ignoring mobile shopping trends! That’s correct, I said 90% of brands are ignoring online mobile shopping.  According to a recent study, less than 10% of the web is ready for mobile.  This is hard to imagine when projections for 2012 search volume suggest that 1 out of every 4 searches will […]

Walgreens Enhances the Customer Experience Through Mobile Promotion. Walgreens has just provided a real-world example of how Smart Phones are Transforming the Shopping Experience. Walgreens is running one of the largest mobile-only promotions ever at 7,700 of their stores.

Retailers have an opportunity to capitalize on missed sales through mobile-enabled commerce. For many retailers, decision-making mobile tools are what stand between a sale and a missed opportunity. By providing tools and experiences on smart phones, shoppers can be converted into buyers. “Seeing that most real world retailers generate 90-plus percent of their revenue in-store […]