With the anticipation of spring, evidently I have growth and botany on my mind.  My post earlier this week  encourages businesses to get back to their roots. And today I carry on my theme of plant life. Part of getting back to your roots quite likely will involve some pruning.  So let’s start with a […]

On March 24 Porsche launched an integrated marketing campaign with the goal of changing consumer perceptions about its products. The car maker working with their ad agency, Cramer-Krasselt, rolled out a campaign that included direct mail, mobile marketing, online advertisements and TV elements. It appears to me that they subscribed to a holistic approach and […]

Are you insistent on purpose-driven marketing? Google’s conviction to resist becoming conventional and Coca-Cola’s hiccup remind us to stick with our roots. Larry Page wants to return Google to its Startup Roots.  This article discusses his obsession with making a company of 24,000+ employees act like a startup. Case in point: “Google’s 2004 pre-IPO filing with […]

Do you sometimes get so caught up in the operational web of your marketing efforts that you lose sight of analyzing your success metrics?  Instead of maximizing our investments, how quickly we can get caught up in the sticky web of trying to keep all our efforts afloat, often failing to realize the labors that […]

Strategic goals are conceptual, directional and long-term.  Because strategic planning is visionary, the tendency is to neglect our strategic goals in favor of more tangible operational plans. “Goals provide the energy source that powers our lives. One of the best ways we can get the most from the energy we have is to focus it. That […]

If you are a Marketing Director of a senior living community, you probably work a lot of hours. But is all your hard work making a difference in the overall success of your community? Stop and ask yourself: Do you lack support for your marketing efforts? Do you have difficulty being recognized as a critical member […]

These days most everyone knows how to send email. But, with the proliferation of spam and the sheer volume of inbox clutter, how do you break through all the mess to connect with your prospects or consumers? We believe there are 5 primary considerations for creating a successful email campaign.

How effective is your website? Is it’s purpose to serve solely as an electronic brochure of your senior living community, or are you optimizing it to be so much more? Last week I attended a statewide meeting of senior living center marketing professionals through their professional association–VANHA–   Virginia Association for Nonprofit Homes for the Aged. With the […]

What is Data Integration? According to Wikipedia, data integration involves combining data residing in different sources and providing users with a unified view of these data. Data integration appears with increasing frequency as the volume and the need to share existing data explodes. The Problem It Is Causing Furthermore, as the amount of available data […]

Starbucks recently announced they have redesigned their logo.  Typically an announcement like this one generates a fair amount of discussion; most of it is a critique of the creative elements etc.  I am more interested in the way they communicated the message. As a Starbucks Rewards member I have signed up to receive emails on […]