Lately we have had a lot of conversations on the topic of website redesign.  A lot of people seem to be contemplating an update of their website. Most of the time the conversation centers around the need for a new creative look and feel. You can tell by the questions people are most comfortable talking […]

The blog has become the heart and soul of the business website. Not only is it a great tool for sharing the latest industry news and relevant information, a blog is an excellent way to stay on top of search engine rankings as well. In addition, it helps establish an online presence in today’s competitive […]

Inbound Marketing has changed the game for how companies generate business. It has introduced new ways to market your business that don’t involve interrupting your potential customer’s day. It allows you to brand your company as an authority by providing information relevant to the needs of your potential customers and positioning that information where your […]

With today’s empowered consumer totally controlling the buying process, it has become increasingly difficult for companies to market their products and services. Many of the time-tested, traditional forms of marketing are delivering diminishing returns. To accommodate today’s sophicated consumer, more companies are turning away from their outbound marketing and adopting inbound marketing strategies. Inbound marketing […]

At the end of the day, people do what they want to do…and clearly people enjoy the interaction of connecting and sharing with others online.  Oneupweb’s The Bloody Truth about Social Media points out that people are spending more time engaging with video content than any other type of content online.  “The average person spends 15 minutes […]

A lot of time, energy and usually expense goes into developing your organization’s website. And with so much effort going into this initiative, how can you determine if it’s on track to deliver everything it should? The following is a checklist of 10 questions to ask about your website to determine if it is maximizing […]

This is the year in which we will see video grow from a “frill” some businesses occasionally include on their websites, to an essential, competitive differentiator that drives SEO and increases brand identification. Knowledgeable companies have already embraced this shift and made video a central part of their online offerings. The most advanced have found […]

Recently there has been quite a buzz about Procter & Gamble’s innovative new “Old Spice” viral marketing campaign that by any standard has been wildly successful.  You can read about it here. They have done a masterful job of integrating their traditional media and creating a unique and engaging online experience.  One of those targeted […]

Well now is your chance to see your name in print. Just go to http://topsellingauthors.com/ to see how easy it is to co-author a book. Once you go to the site, just enter your name, email address, and a short description of what it was like to work with your co-author. That’s all there is […]

According to the Direct Marketing Association, direct marketing ad spend will increase 2.7% in 2010 reaching $153.3 billion. Also, it’s share of total U.S. advertising spending will reach 54.3% in 2009 representing an increase of 1.6% over the previous year’s total. However, even though direct marketing will gain a larger share of the total advertising […]