I have just returned from a 10 day trip to Israel that can best be described in one word as: AWESOME! This trip wasn’t just a vacation in an attempt to flee from my day to day work as a professional marketer. This was more like a journey to the Holy Land in a quest […]

How quickly the year is coming to an end. No sooner do we push back from the Thanksgiving dinner table only to realize that the Christmas and New Year’s holidays are just around the corner. This time of year always seems to fly by us faster than we can believe. So what kind of year […]

Last month we presented this topic to a group of professional marketers. Without rehashing the entire presentation, the following are some of the key takeaways: Traditional marketing delivers one message to a targeted audience using one or more channels. Companies have been able to CONTROL what is being said, how it is communicated and to […]

With so much buzz about new technologies and faster and better forms of electronic communications, you might just think that interactive marketing must be defined as “allowing electronic communications.” Actually, that definition would be too confining and restrictive. A broader, and more accurate, definition of interactive would be “involving the actions or input or a […]