Moms and Smartphones – Relieving Stress Now that the back to school crunch is over and the kids are back in school, I wanted to see if the growing proliferation of mobile devices would have any impact on shopping behavior. I came across a survey sponsored by the IAB’s Mobile Marketing Center of Excellence. It […]
View PostThis is a framing post for the 9/10/12 #usguyschat. The topic is inspired by a Strategy and Business article by the Strategy + Business article “Brand Transformation on the Internet” by Art Kleiner. Chat questions are provided below. What is Driving Brand Transformation? The article is an interview with Aaron Shapiro CEO of Huge, a […]
View PostRetail shopping apps indicate mobile shopping is on the rise The increasing presence of mobile devices like smartphones and tablets are contributing to changes in consumer mobile shopping behavior. Consider this. According to Nielsen: 47% of smartphone owners have used native shopping apps 45 million have used shopping apps an average of 17 times per […]
View PostTV and Social Media Are Changing Viewing Behaviors Technology has changed the way many view TV; DVR’s allow us to record any program for future viewing. This behavior is appropriately called time shifting; time shifting allows consumers the convenience of viewing programming when they want and enables skipping through commercials, which is often perceived as […]
View PostQR Code Marketing My wife and I were returning from our morning walk when we noticed a house had just gone on the market. There was the typical For Sale sign above a real estate company’s logo, pretty typical. I did notice a rather large QR Code at the top of the sign. It was large […]
View PostStarbucks and Marketing Starbucks makes good coffee. I know there are those who think it is too strong or it tastes burned; however, I think it tastes really good. In addition to making fine coffee, Starbucks is first-rate at integrated marketing. I receive Starbucks communications via text, email, and direct mail. Through these channels, I […]
View PostWhy Market on mobile? The marketing landscape is undergoing dramatic and rapid change. Consumers are now more empowered than the retail staff they encounter on a typical shopping trip. Armed with omnipresent mobile technology, Internet access, and social networks, consumers are able to find out more information about products and services than has ever been […]
View PostStarbucks Brand Personality I recently came across this image in my Twitter Stream. It came from a friend in Toronto.I often write about Starbucks marketing, and have addressed the following topics: · Starbucks effective marketing communications strategy · Starbucks as a social media model · Starbucks new logo marketing strategy · Starbucks integrated marketing case […]
View Post2012 Olympic Coverage and Social Media Today the 2012 Summer Olympic Games commence in Great Britain. The coverage of athletes trying to qualify, and stories of those who already have qualified are now well underway. This year along with the typical news and print coverage, there is a growing social media presence in two respects. […]
View PostDefining Business Social Media Terminology There are some interesting findings in the 2012 Social Business Global Executive Study and Research project by MIT Sloan and Deloitte. While many of the conclusions may not come as a big surprise, I was intrigued to see how executives responded to questions about the current importance of social business. […]
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