SoMoLo, expected to influence $628-$752 billion in retail sales by 2016, blends 3 distinct marketing variables, SO(Social), MO(Mobile) and LO(Local). Taken individually, these elements are familiar, and are channels that most Marketers utilize regularly in campaign promotions. But implementing a strategy that intentionally combines each of the three SoMoLo variables produces outcomes far more effective […]
View PostThis is part 2 of a 2-part post on SoMoLo. Part 1 gave a general overview of SoMoLo and its opportunities, benefits and challenges. A Pleasant SoMoLo Dining Experience While visiting in London, I ate lunch at Gourmet Burger Kitchen (GBK) restaurant; I simply couldn’t resist! After I placed my order, I noticed a table […]
View PostThis is part 1 of a 2-part post delving into SoMoLo.This section focuses on defining SoMoLo and the benefits and opportunities for businesses engaged in SoMoLo marketing. In Part 2, I present a recent SoMoLo experience from my travels abroad. SoMoLo Defined SoMoLo is an acronym for social mobile local. The rapid global proliferation of […]
View PostSocial Business Trends Reflect Changing Landscape I believe a social business strategy is an effective way to gain an advantage in today’s rapidly changing landscape;this is particularly true when thinking about social media for small business. In a recent study by Fed Ex and Ketchum the results indicated that large organizations are now beginning to […]
View PostOne of the perks of being a monthly contributor to Windmill Networking is that I get to observe the amount of interest topics generate among the readership. A recent post I wrote, 4 Common Mistakes Companies Make When Mixing Social and Marketing, appeared to resonate, so I thought it might be of interest on our […]
View PostTRX and Marketing Inspiration TRX Concept So what is TRX? That was certainly my question when I walked into the gym one day to see a bunch of straps suspended from a bar mounted to the wall. TRX is a suspension training system developed by a Navy Seal to leverage gravity and body weight to […]
View PostThis guest post is written by Joseph Olewtiz, my go-to resource for all things sales-related. One of my more popular posts “Are you asking the right questions?” was the genesis of our conversation on this topic. I am grateful to Joseph for his added insight on the subject, if you aren’t already, you should check […]
View PostThis framing post and questions are intended for the #usguyschat on Monday 9/24/12 at 3 PM EDT. All are welcome to join using the hashtag. The Background Story As a small business owner, I like to deal with small businesses whenever possible. I have had all my business insurance, as well as my car insurance, […]
View PostWhat is Showrooming? A recent survey report estimated there will be one billion mobile devices (includes smartphones and tablets) globally, by June of 2013. The growing presence of these devices is affecting the way consumers shop. For example, we now have a new term “showrooming”. Showrooming is using a store’s physical location as a showroom […]
View PostThis is a framing post for the #usguyschat hosted by me and Ken Rosen each Monday at 3PM EDT. All are welcome to participate. Questions for the chat are at the end of the post. Disruption is a negative word, at least according to the definition in Wikipedia. Basically it’s an unplanned event that causes […]
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