Social Media for Business is a Necessity “Social Media for Business is Integral for Large and Small Businesses.” That’s how companies responded to an econsultancy and Adobe survey. A greater percentage of smaller companies think this is true: 73% of companies with annual revenues less than $150 million agreed that social media is integral to […]
View PostMobile Marketing Statistics I have been looking at some mobile marketing stats recently because I was curious to see if the recent holiday season had any impact on the mobile market. The quick answer: it has! First, let’s focus on smartphones. Smartphone Adoption in the US According to Marketing Charts, 53% of US households now […]
View PostEnd of Year Marketing Trends Dance in Our Heads I don’t know about you, but for me this is the time of year when I start reviewing what I have been able to accomplish this year and I am contemplating next year. Each year, starting late November and early December, articles and posts emerge, foretelling […]
View PostJennifer G. Hanford is a friend and experienced B2B marketer. I asked her to share some of her Business to Business insights with you. She is the Director of B2B Inbound Online, a division of OnTarget Partners.She can be reached via email at jhanford@ontargetpartners.com or by phone at 469-200-4909. B2B Lead Generation: Content is King!
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Recently I was talking to a prospective client about their need for a data driven marketing strategy. We discussed the benefits and challenges of successfully transitioning from a marketing strategy with a creative emphasis to one driven by data. Amazon uses a data driven model very effectively. In fact, after completing a recent iPhone purchase […]
View PostMobile Consumers Are Willing to Swap Personal Data for Offers According to a recently released survey conducted by Harris Interactive, 9 in 10 mobile device users will swap personal information for offers. Let that sink in for a moment. That’s quite a statistic. Marketing Strategies Should be Built Around Consumer Data Data is the bedrock […]
View PostSoMoLo (Social, Mobile, Local) Marketing is Top Digital Trend I write a monthly column for Neal Shaeffer’s Windmill Networking blog. Initially, my write-ups focused on the topic of integrating social into marketing. Recently, Neal and I decided that I should shift my writing focus on a new area called SoMoLo, or Social Mobile Local. You […]
View PostThis blog post was created as the framing post for the weekly #usguyschat that I co-moderate with Ken Rosen. Each Monday at 3 PM EDT we discuss a variety of marketing, social media and general interest topics. This week (10/29/12) the topic focus was collaboration and leadership. It was inspired by the Strategy + Business […]
View Post3 Ways Businesses Can Use Location Based Services to Integrate Social into the Marketing Mix is an article I recently contributed to Windmill Networking, a leading social business site. I thought it might be helpful to post a summary here on the company blog, as well, for those of you interested in how to use […]
View PostWith the shopping season approaching full throttle as we embark on the holidays, I thought it might be smart to revisit 5 Ways to Build Trust When Mixing Social and Marketing, one of my articles previously published on Windmill Networking’s blog. At first blush, it might not appear all too timely to broach on the […]
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