In my recent Windmill Networking post, 10 Tips to Create Relevant (and Avoid Creepy) Marketing #SoLoMo, before I got into the 10 tips, I wrote about five ways you can tell your marketing is creepy. Nowadays, anything goes and I think the barrage of offenses dulls us to our own subtle slips. Creepy is receiving […]
View PostCustomer Centric Marketing Drives Purchases That’s right! Focus on the customer, and it will drive purchase behavior. I know it probably sounds as obvious to you as it does to me; however, it’s always nice to back up “feelings” with a little bit of research. Don’t you love it when you come across research that […]
View PostRecently I had the privilege to contribute to my friend Jennifer Hanford’s blog at J+ Media Solutions. In this post, I outline ways for SMB’s to strategize how a SoLoMo strategy can reach today’s social consumer. Check it out! A few highlights: Integrating messaging through Social, Local and Mobile assets is essential to providing a […]
View PostDid you see Top Gun? It’s one of my favorites. One of my favorite lines from the movie is “I feel the need for speed”. Ok so maybe the movie quote is more fun; however, most marketers do understand the need for speed. Consumers don’t like waiting in line, off line, and especially online. In […]
View Post mobile apps, mobile marketing, mobile websiteSocial Media for small business really isn’t optional anymore Technology and the Internet are fundamentally changing the way we do business around the globe. Consumers have unprecedented access to information and to each other. In fact studies show that consumers are far more likely to trust each other over brands. This holds true even if […]
View Post loyalty, So Lo Mo, Social local mobile, Social media for small business/es, Social mobile localI decided to pull the plug on the HubSpot platform and migrate my website to Word Press. Why? Explaining why will make more sense if I tell you why I decided to become a HubSpot VAR (Value Added Reseller) in the first place. At the time, my website was basically a blog and I knew […]
View Post Hubspot, inbound marketing, integrated marketingBad Data Equates to Negative Customer Experience I just received a text message from my insurance agent; a friendly reminder that I owed a premium that was due a couple of weeks ago. The text had a helpful link with a phone number so I called. A cheerful representative from the local office answered and […]
View Post CRM, customer experience, database marketing, relationship marketingThis is a continuation of my recent post Emotional Marketing: What Makes Buyers Buy, where I talked about how humans are wired for emotional response and listed ways that should manifest in our marketing decisions. So today I’d like to discuss how and why storytelling is a way to captivate audiences. Emotional Appeal Marketing Stories […]
View PostThe Role of Emotions in Marketing What’s more logical: Option 1: Clearly stating the facts about your product/service offering and touting the benefits OR Option 2: Providing an illustration of your product/service offering with a killer tagline that elicits anxious excitement? Not sure? Let’s dissect it more. Option 1 may sound something like this: “Hey, […]
View PostI co-host the weekly #usguyschat with my friend @Ken_Rosen. We have chosen Influencing Behavior as our February 2013 theme. For Monday 2/18/13 at 3PM ET, Noon PT, the topic is The Science of Creativity. Questions for the chat can be found at the end of this post. Here is link to last week’s chat topic […]
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