Be consistent – you have to gauge your community and make sure that you are consistently publishing something for them of value. The old saying, “out of sight, out of mind” becomes even more powerful in a world where everyone is publishing their thoughts in text, images, audio and video instantly to the Web. Be […]
View PostWith so much buzz about new technologies and faster and better forms of electronic communications, you might just think that interactive marketing must be defined as “allowing electronic communications.” Actually, that definition would be too confining and restrictive. A broader, and more accurate, definition of interactive would be “involving the actions or input or a […]
View PostAccording to the Direct Marketing Association, direct marketing ad spend will increase 2.7% in 2010 reaching $153.3 billion. Also, it’s share of total U.S. advertising spending will reach 54.3% in 2009 representing an increase of 1.6% over the previous year’s total. However, even though direct marketing will gain a larger share of the total advertising […]
View PostStrategic Marketing Solutions has always been about communicating with customers in the most direct, productive way possible. We are currently undergoing a transformation to ensure that principle remains constant. Our new focus, as you can see, is maintaining the digital dialogue not only to help our customers stay connected with their customers, but also to […]
View Post