Babies-R-Us recently ran a Facebook campaign that had many positive aspects and a few limitations. In the one day promotion, new fans would receive a $5 gift card that worked both online and off. New fans were prompted for some basic info and their opt-in. Simplicity ruled and the campaign was successful. The urgency of […]
View PostOne of the best things about the marketing world today is our ability to listen to the market. Consumer opinions are everywhere we look. Finally, a lot of brands are listening, but many aren’t doing. When investing time and money into knowing the market’s opinion on your brand or products, be sure to discuss goals […]
View PostWe don’t need to tell you that you need to be listening in social media, right? But perhaps you need a bit of help building out a listening program that’s sustainable, actionable, and actually helps you meet your business needs. Here’s a set of steps to take and questions to answer to round out your […]
View PostAt the beginning of each new year we all historically make new year’s resolutions vowing to do something better or breaking a bad habit that we were guilty of in the previous year. Some of your personal resolutions might have included: eating healthier, losing weight, kicking the smoking habit, or putting yourself on a spending […]
View PostComing out of 2009 many of us, no doubt, experienced times of disappointment this past year when things may not have gone our way. But alas, we’re now in a new year in a new decade. So let’s go into 2010 thinking positively about the good things that await us and put any disappointments from […]
View PostWriting a great marketing plan doesn’t have to be a headache. We have found that most business professionals know they need to prepare some type of strategic road map. Many just don’t know where to start. It can be intimidating. We have found that if it’s too tough to put one together, most people just […]
View PostWhen a company like PepsiCo breaks its tradition by skipping $3million Super Bowl ads for the first time in more than 20 years in favor of a CRM program, you know a major shift is occurring. We saw another sign of this turning point in 2009 when another blue-chip marketer, Ford Motor Co., began moving […]
View PostAfter a considerable amount of hype and attention the FDA Social Media hearings are now history (http://spreadsheets.google.com/ccc?key=0Ape8GYHoQ7q7dFZZdUFNUW5FVUY5YjBnMWNMSDZadkE&hl=en ). Personally, I am not surprised that very little has emerged from the actual meetings. There were plenty of tweets and even links broadcasting the actual event http://is.gd/5h0Vx But what is next? My experience tells me many pharma […]
View PostHow quickly the year is coming to an end. No sooner do we push back from the Thanksgiving dinner table only to realize that the Christmas and New Year’s holidays are just around the corner. This time of year always seems to fly by us faster than we can believe. So what kind of year […]
View PostLast month we presented this topic to a group of professional marketers. Without rehashing the entire presentation, the following are some of the key takeaways: Traditional marketing delivers one message to a targeted audience using one or more channels. Companies have been able to CONTROL what is being said, how it is communicated and to […]
View Post