A strong social media strategy helped the Boston Celtics increase its e-mail marketing database by 20%. Matt Griffin, senior director, sales and marketing operations for the team, told attendees at DMA: 2010 in San Francisco earlier this week that a strong e-mail file is essential to the Celtics’ marketing efforts. Nearly almost all ticket purchases […]
View PostAt first glance it would seem that the formula for marketing the business of assisted living is pretty simple. The senior population is growing, so the need for senior care is growing. All a company has to do is to offer that care and they will have a growing (and successful) business. However, anyone in […]
View PostAs it has matured, more and more companies are giving serious consideration to the role that digital plays in its overall marketing strategies and how to engage with the consumer throughout the entire buying process. Companies used to focus their efforts between up front brand marketing to attract consumers and promotions at the point of […]
View PostHave you been following the dramatic rescue of the 33 Chilean miners? As I watched Luis Urzua, the final miner successfully pulled from the mine I started thinking about what I had witnessed the past 69 days. It has been an extraordinary lesson in leadership.
View PostCheck out this interview (complete with slides) with Steve Richman. He is Genworth Financial’s national spokesperson for their social media initiative across all their lines of business. He provides some insight on how he went about integrating social media into his company and tips you can apply for making social media an important tool in […]
View PostBefore deciding to incorporate mobile marketing strategies and tactics into your marketing mix there are a few things you should consider. Customers consume this technology in ways that are unique and impossible to replicate using traditional computers. Customers tend to have very specific objectives in mind when using this channel. To be successful you have […]
View PostIn America the singles are a diverse group, running the spectrum from young moms to elderly retirees. Consider the following: Singles comprise 45 percent of the U.S. population, Singles represent a stronger than average market for catalog, online and direct mail purchases of books/music/video, computer products, footwear, tickets, electronics and credit cards. And there are […]
View PostLong-standing recipients of our newsletter no doubt realize that SMS is short for our company’s name–Strategic Marketing Solutions. But nowadays you might see SMS referenced in discussions about new technological advances in digital communications. In that regard, SMS stands for “Short Message Service.” SMS is used to send text messages to mobile phones. The messages […]
View PostAs mobile marketing goes mainstream, it is a critical component of the overall media mix when new campaigns are launching. Mobile offers an engaging experience for consumers, typically prompting a spontaneous response. This provides brands with a tool to more deeply interact with their target audiences and provide a necessary alternative to more traditional marketing […]
View PostA lot of time, energy and usually expense goes into developing your organization’s website. And with so much effort going into this initiative, how can you determine if it’s on track to deliver everything it should? The following is a checklist of 10 questions to ask about your website to determine if it is maximizing […]
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