As the baby boomer population continues to age, the importance defining, supporting and improving relationships between those in need of care and those managing care is becoming ever more relevant. The term “caregiver” in regards to providing care for seniors has evolved and expanded to mean much more than the nurse in a care home […]
View PostThe blog has become the heart and soul of the business website. Not only is it a great tool for sharing the latest industry news and relevant information, a blog is an excellent way to stay on top of search engine rankings as well. In addition, it helps establish an online presence in today’s competitive […]
View PostThe nor’easter snowfall of 2010 was a major disruption, intruding on the schedules of so many. Some disappointed travelers stranded in airports had no choice but to wait for days until airlines could accommodate them. But for a few the outlook wasn’t quite as bleak. According to the New York Times, a pocket of savvy […]
View PostStarbucks recently announced they have redesigned their logo. Typically an announcement like this one generates a fair amount of discussion; most of it is a critique of the creative elements etc. I am more interested in the way they communicated the message. As a Starbucks Rewards member I have signed up to receive emails on […]
View PostSenior living communities are dynamic, social places. Whether you’re an active adult retirement community, assisted living residence, or CCRC, an online community can be a natural extension of the activities and conversations that take place in your physical community every day. If you are in management of a senior living community, using powerful social […]
View PostWhat would you do if you found yourself in a crisis? What if you were in a place where your life depended on your ability to remain motionless and silent, in an effort to hide your presence in the room, for fear of losing your life if you were discovered? Would you be able to […]
View PostInbound Marketing has changed the game for how companies generate business. It has introduced new ways to market your business that don’t involve interrupting your potential customer’s day. It allows you to brand your company as an authority by providing information relevant to the needs of your potential customers and positioning that information where your […]
View PostJohn Bernier (@bernierjohn) Twelpforce lead at Best Buy was a guest of @JeffAshcroft aka @The SocialCMO on #mmchat. This is a regularly scheduled Twitter chat with a different topic every Monday at 8:00 EST for those with an interest in marketing. All are welcome to join the conversation. The full Best Buy chat transcript is […]
View PostWith today’s empowered consumer totally controlling the buying process, it has become increasingly difficult for companies to market their products and services. Many of the time-tested, traditional forms of marketing are delivering diminishing returns. To accommodate today’s sophicated consumer, more companies are turning away from their outbound marketing and adopting inbound marketing strategies. Inbound marketing […]
View PostAt the end of the day, people do what they want to do…and clearly people enjoy the interaction of connecting and sharing with others online. Oneupweb’s The Bloody Truth about Social Media points out that people are spending more time engaging with video content than any other type of content online. “The average person spends 15 minutes […]
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