Recently my friend David McGraw and I were discussing social media strategy. We were working together to craft a topic for a virtual South By Southwest conference. We were discussing how the advent of social media platforms is changing the way we do business. This feels reminiscent of other business disrupters like FED EX and […]
View PostMarch Madness is such an exciting time. And as with any live event these days, social media is playing a pivotal role. Sports fans and social media butterflies fill out their brackets, follow their teams and pretend to be diligently working throughout the tournament. Twitter is a buzz with scores and snippets from every game. Your friends […]
View PostBlack and white barcodes about the size of a postage stamp are starting to pop up everywhere. QR (“quick response”) codes are an innovative mobile marketing application that connect smartphones to websites and deliver immediate information. The codes can only hold 2-3 kilobytes of data, but that is generally more than enough to make them highly valuable […]
View PostStrategic goals are conceptual, directional and long-term. Because strategic planning is visionary, the tendency is to neglect our strategic goals in favor of more tangible operational plans. “Goals provide the energy source that powers our lives. One of the best ways we can get the most from the energy we have is to focus it. That […]
View PostIf you are a Marketing Director of a senior living community, you probably work a lot of hours. But is all your hard work making a difference in the overall success of your community? Stop and ask yourself: Do you lack support for your marketing efforts? Do you have difficulty being recognized as a critical member […]
View PostThis is a follow-up to my recent post, Get Found. Things to Consider BEFORE Starting a Business Blog, which discusses factors to consider BEFORE deciding to be a business blogger. You’ll reap many benefits by blogging for your business. For starters, blogging helps you get indexed with search engines. And when you rank with major […]
View PostSo you’re passionate about your business, but prospects aren’t beating down your door, ready to pounce on your enthusiasm. In fact, you’re having a hard time getting attention. One solution to consider: If you don’t already have one, now might be the time to start a business blog. According to Rebecca Churt at Hubspot, “web […]
View PostThese days most everyone knows how to send email. But, with the proliferation of spam and the sheer volume of inbox clutter, how do you break through all the mess to connect with your prospects or consumers? We believe there are 5 primary considerations for creating a successful email campaign.
View PostHow effective is your website? Is it’s purpose to serve solely as an electronic brochure of your senior living community, or are you optimizing it to be so much more? Last week I attended a statewide meeting of senior living center marketing professionals through their professional association–VANHA– Virginia Association for Nonprofit Homes for the Aged. With the […]
View PostBy delivering an unmatched customer experience, Disney has brought magic into lives for more than half a century. I believe a dedication to family values and a customer-centric philosophy have contributed greatly to Disney’s brand value success. In 2010, The Walt Disney Company had an annual revenue of over U.S. $38 billion. What contributes to […]
View Post