Tablets are affecting consumer buying behavior I remember when Steve Jobs first held up the tablet. Do you? Many pundits scoffed; why would anyone want a tablet? After all we had PC’s and smartphones. There was no existing market. According to Pew Internet, tablet ownership has almost doubled over the past year, from 18% to […]
View PostSearch Engine Optimization basics Search engine optimization practices are continually evolving. Search engines are refining algorithms in order to deliver relevant results. Marketers are trying to understand the algorithms in an effort to ensure their content is prominently displayed in the results. In the beginning, key words were extremely important; however, marketers began to stuff […]
View PostMarketing Utility Recently I noticed an email from Marriott touting their new mobile check-in. I am a Marriott Rewards member so I receive emails and offers all the time. This one caught my attention because it had an appealing subject line: Introducing: Mobile Check-In Exclusively at Marriott Hotels Frankly I don’t travel a great deal; […]
View PostA Social Local Mobile Marketing Case Study Virginia Tourism PR (@vatourismpr) understands social local mobile marketing (SoLoMo). I live in Virginia and I am quite familiar with the “Virginia is for Lovers” tagline used to promote the state. On a recent trip I pulled into a rest stop and discovered a well-executed SoLoMo strategy. #LoveVA […]
View PostWhat is Local Marketing? Local marketing is one element of a SoLoMo (Social, Mobile, Local) marketing strategy. With the rapid adoption of smart technologies and social media engagement, empowered consumers are behaving differently. The path to purchase no longer resembles the traditional purchasing funnel. Google, the search engine giant, is changing their search algorithm to […]
View PostSearch Marketing is a moving target If you know anything at all about search engine marketing you know it’s an ever-evolving process. In the early days of the Internet one could simply identify important search terms and then fill their sites with these words completely out of context. It wasn’t unusual to find sites filled […]
View PostI often write about the rapidly changing marketing landscape. This change is being driven by the proliferation of mobile devices and social networks. This change is shaping the consumer buying process. All You is a traditional print publication that targets a value conscious audience that is largely female. Using some traditional marketing techniques the magazine offers valuable […]
View PostIn my SoLoMo Tools Alone Can’t Help You post for my Maximize Social Business column, I explore the notion that just having SoLoMo (Social, Local, Mobile) tools won’t help you. Yes, I do believe that tools are important; however, all too often tools and tactics are used without any appropriate context. What do I mean […]
View PostThere is no question local marketing is a rapidly emerging movement. Google continues to innovate, constantly tweaking their search algorithms to provide relevant search results. Recently they released Carousel, a graphic display that significantly enhances the presentation of local results. In my post Google’s New Local Service Feature Can Be Good for Local Business, you can […]
View Post YelpWhat is a good customer experience worth to you? What if you had a customer experience that was so powerful you could be successful without advertising or a social media presence? Trader Joes is a specialty grocery store that moved into the Richmond market a couple of years ago. From the moment the local press […]
View Post Trader Joe's