If someone asks you this question “Do you have a mobile friendly website?” are you able to answer it with confidence? Before you respond you may want to read on because the answer may surprise you. Any mobile strategy must be designed around the consumer experience. What kind of information will they be looking for? […]
View PostThis week I will be attending the HubSpot Inbound Marketing Summit in Boston. I will be tweeting using the #IMS11 hashtag. The agenda is packed with interesting speakers and topics. I am looking forward to learning about new technology developments and hearing the latest from social media thought leaders. The Google+ for business and production of […]
View Post“Stop interrupting what people are interested in and be what people are interested in.” Looking for inspiration to forge ahead with inbound marketing? The above quote was most inspiring to me as I perused through 100 Awesome Marketing Stats, Charts and Graphs. Another key point I was reminded about: “Marketers are shifting their budgets away from […]
View PostInbound links (aka backlinks), or incoming links to a website or webpage, are a critical part of SEO. The number of inbound links is an indication of the popularity of your website or webpage to search engines. The more folks want to link to you, the more interest you’re generating. The Importance of Anchor Text […]
View PostBlogging is like sex. That thought-provoking analagy by Kevin Anderson really got my attention. “The bottom line is that blogging is like sex. You can’t fake it. You can’t fake passion. You can’t fake wanting to engage with the public. If you do, it will ultimately be an unsatisfying experience for both the blogger and […]
View PostA successful keyword strategy entails choosing a few keywords and producing helpful, relevant content on them regularly. The more keyword-rich content you generate, the more search engines will find (and love) you. If you’re just getting started on your inbound marketing journey, don’t fool yourself into thinking you have to optimize for tons of keywords to […]
View PostA few weeks ago I had to have an apartment lock changed in New York City. My wife and I are responsible for managing the estate of a close friend who just passed away. Getting this lock changed in a timely fashion was important. Since I was staying in Connecticut at the time […]
View PostAccording to a recent Google study 77% of smartphone users visit search engine websites. More important, 9 out of 10 of these searches result in some kind of action, e.g. purchase, store visit etc. Research reflects the growing popularity of local search. Here is a sampling of the results: 54% of Americans have substituted the […]
View PostOur company has had visible success in generating leads since we began using the Hubspot content management system. In a 10 month period of time, inbound marketing efforts have quadrupled our website visits. Despite this outstanding performance, it takes tremendous endurance to grow a business. I read a Facebook post today that said: “Patience is […]
View PostNote: My latest blog post also focused on niche marketing; consider this part 2. If you don’t focus on niche marketing, you are a minnow in an ocean and simply do not have the power to make a wave…you’ll probably barely get noticed. Pare down to your core specialty and target within your niche. A Story […]
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