This post was originally written as a framing post for the #usguyschat. The information and questions posed are still relevant. There is nothing to lose and everything to gain by proper inquiry. NT Wright I had a surprising takeaway from our discussion on the topic of Big Data. Toward the end of the chat Alan […]
View PostWalgreens Enhances the Customer Experience Through Mobile Promotion. Walgreens has just provided a real-world example of how Smart Phones are Transforming the Shopping Experience. Walgreens is running one of the largest mobile-only promotions ever at 7,700 of their stores.
View PostAs we enter the holiday season, I thought it appropriate to share some growth trends and statistics I’ve been reflecting on during this season of Thankfulness. Shopping: Online Growth outpaces Traditional Online holiday sales will be up 16.8%, in comparison to a retail sales increase of 3% according to eMarketer, yet many large retailers struggle to attract online shoppers. […]
View PostRetailers have an opportunity to capitalize on missed sales through mobile-enabled commerce. For many retailers, decision-making mobile tools are what stand between a sale and a missed opportunity. By providing tools and experiences on smart phones, shoppers can be converted into buyers. “Seeing that most real world retailers generate 90-plus percent of their revenue in-store […]
View PostDespite the fact that mobile phones and tablets have significantly grown in popularity recently, 70% of companies are not yet designing their websites specifically for either, according to an October 2011 report from Econsultancy in association with RedEye. This is evidence that companies are not fully embracing integrated marketing strategies. Initially when trying to articulate […]
View PostSmart phones are changing consumers’ shopping behavior. Research indicates many consumers are using their smart phones as personal shopping assistants. When applying integrated strategies that include mobile marketing this holiday season, marketers create a win-win for both their business and consumers. Here are 9 key stats (based on a mid-October Shopper Science Survey) that […]
View PostThe article Global brands slow to adopt social networking reveals that global brands aren’t utilizing social media to its fullest potential. Executives from nearly 1900 global companies with significant sales participated in a study, prepared by Weber Shandwick and Forbes Insigh. As illustrated in the below graphic, “This study reveals that while a majority of global […]
View PostAt the heart of successful social media monitoring lies a clearly defined objective. If you can’t definitely answer “Why am I monitoring?” then you don’t have a clear goal in mind. Without an explicit social media monitoring strategy, your efforts won’t be effective. So, why are you monitoring social media? Is it to be able […]
View PostRecently I had a conversation with a friend interested in helping someone transform their website into a lead generating asset. When I looked at their existing site, I realized it is a very attractive and creative broadcast. But while the site is appealing, its design isn’t successful at attracting, nurturing and acquiring leads. A lead generating website can […]
View PostNote: This is an add-on to my recent post, What is excellent customer service? A necessary factor in delivering excellent customer service starts with a focus on your employees. If you want your employees to specialize in the business of customer amazement, you must show them that they are valued, that they have a voice […]
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