What is a customer worth? I am surprised how often the answer to this question is “We don’t really know.” Most marketers have a pretty good handle on customer acquisition cost because this number is often used as a benchmark to value marketing campaign spending. Assigning a numeric value to customers can be challenging for […]
View PostFollowing is a post and questions for the 2/6/12 #usguyschat. Based on recent participant feedback we are designating someone to volunteer to be in the “hotseat”. Being in this position simply means someone is willing to present a challenge to the group and engage in a dialogue that will facilitate a conversation so we can […]
View PostI love my Amazon Kindle, and I use it constantly even though I recently bought an iPad. I received the Kindle as a gift in December of 2010. Late last Fall, the Kindle started to lock up. At first not very often, then it became more random and frequent. I searched the web and found […]
View PostIt may feel impolite to not answer in the affirmative when asked if all customers have the same value, but let me ask you this: Do all merchants or service providers have the same value to a customer? I think not! Companies that lack a customer segmentation strategy aren’t maximizing their customer lifetime value. Using […]
View PostRumors of the death of traditional marketing are greatly exaggerated. There are still many effective ways to use traditional tried and true marketing practices. There are a number of traditional practices; however, in this post I’ll focus on direct mail. Direct mail has been a traditional marketing practice for years, and though its use has […]
View PostRelationship Marketing Benefits Your Business My previous blog post discussed ways that customers benefit from a Relationship Marketing Strategy, but today I’d like to highlight some company benefits. If your company doesn’t have a strategic Relationship Marketing plan in place, you are suffering greater attrition rates and lower customer satisfaction scores than if you had […]
View PostRelationship Marketing and Long Term Value Relationship Marketing recognizes the long-term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages. With endless search options at consumers’ fingertips, in an age where inboxes are filled to capacity and people are overwhelmed with clutter and information overload, it is worthwhile to strongly […]
View PostHow Do You Know If You Are Using Integrated Marketing Strategies? Here are a few questions ask yourself: Do we have descriptive data describing who are customers are? Do we know the basics like demographics? What about history? How long they have they been a customer? With respect to our offerings what are their preferences? […]
View PostWhat is Integrated Marketing? Integrated Marketing is coordinating and delivering relevant, timely messages to all your stakeholders across all available touchpoints. Implementing an Integrated Marketing strategy requires thoughtful planning and cross-functional alignment. Often brands focus their marketing efforts on campaigns. Campaigns are an important tactical component of marketing; however, to maximize value and create an […]
View PostInbound Marketing: Christmas Marketing Tips Christmas-season inbound marketing ideas produced over the past year have by now become a reality. We all know that December is peak time for retailers, and it’s also a time when successful marketers should be reaping the fruits of their labor.
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