Is mobile local search engine marketing relevant for local business? Consider these stats: 48% of US mobile phone subscribers own a smartphone as of Dec 31, 2011 (Comscore) Smartphone penetration grew 21.1% last year 29.5% of total mobile audience accessed search 80% of mobile consumers prefer ads that are locally relevant There are some really […]
View PostWhy should you consider using social media for marketing? Mobile phones, the Internet, Facebook, and Google (there are plenty of others) are dramatically affecting the way we do business. Like it or not, business is becoming more social, thanks in part to the emergence of platforms and technologies I just listed. And, there are more […]
View Post90% of brands are ignoring mobile shopping trends! That’s correct, I said 90% of brands are ignoring online mobile shopping. According to a recent study, less than 10% of the web is ready for mobile. This is hard to imagine when projections for 2012 search volume suggest that 1 out of every 4 searches will […]
View PostWhat is good consumer marketing data? Good business marketing data is: Accurate – The information is reliable. Current – Lapsed information is designated as such. Comprehensive – Data is linked together to reveal the complete picture of the customer’s relationship to the brand including past, present and potential experiences. Descriptive – Offers snapshot of customer […]
View PostSocial media is a hot topic these days. Seems like wherever I go small business owners and marketers are both interested in the topic. They want to know what they should be doing. Most ask questions about a specific platform, especially the latest new technology, right now it’s Pinterest. I believe we would all be […]
View PostWhat is Pinterest Marketing? The new Pinterest social media marketing platform may be ideally suited to benefit your relationship marketing strategies. It is a relatively new visually-based site that is quickly becoming a traffic-driving powerhouse. Check out Techcrunch.com’s Pinterest Monthly Uniques for stats. If you are not familiar with Pinterest, find out the basics. Mashable’s […]
View PostWhile sitting at a stoplight yesterday, on a route I routinely take, I was surprised to notice the Friendly’s at that intersection had gone out of business. As I drove on after the light turned green, the image of the “For Lease” sign was etched into my thoughts. My mind swirled, pondering how things that […]
View PostWhy should you care about Google’s Personalized Search? Recently Google changed their search algorithm in a significant way; it’s called Search Plus Your World. You’ve probably heard about it. If not, you can read more here. Essentially Google is bringing your personal network into your search results. Sites that are familiar to you or your […]
View PostWhat is Pinterest? If you are reading this post you have probably heard of Pinterest. It is a digital bulletin board that is taking the social platform world by storm. I won’t go into an explanation of how to use Pinterest; that’s well documented, Mashable has a great Pinterest 101 beginners guide. Pinterest is an […]
View PostWhat is Relationship Marketing? For most marketers this term is probably familiar. From it’s commencement, a relationship marketing emphasis meant brands were recognizing the need to move beyond a series of transactional campaigns. Terms like customer lifetime value, data driven marketing and buying process reflected a growing awareness of the need to understand and address […]
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