Meeting people and building relationships is certainly an important fact in building a successful business. For some people networking is easy and comes naturally with little effort. For others, it’s a skill that may take some effort. Maribeth Kuzmeski, author of “The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for […]
View PostGood ideas are ones that make a difference or contribute in some way. Good ideas bring change, and to some people, that’s frightening causing them to be afraid. Bad ideas are ones that make us look stupid or waste time or money or create some sort of backlash. Most people are terrified of the possibility […]
View PostFor many, we remember the first time we logged onto the Internet or sent an email. But for some in the latest generation, they can’t remember not having access to the web. In fact, they can’t imagine not having access. A recent Frontline piece on the trend showed how our nation’s youngest and brightest minds […]
View PostOn average, the price placed on love – that is, the amount intended to be spent on Valentine’s Day – was $128.00 ($166 spent by men, and $90 spent by women), according to the Brand Keys bi-annual Customer Loyalty Engagement Index. More and more gifts are being exchanged between friends and family in the name […]
View PostBabies-R-Us recently ran a Facebook campaign that had many positive aspects and a few limitations. In the one day promotion, new fans would receive a $5 gift card that worked both online and off. New fans were prompted for some basic info and their opt-in. Simplicity ruled and the campaign was successful. The urgency of […]
View PostOne of the best things about the marketing world today is our ability to listen to the market. Consumer opinions are everywhere we look. Finally, a lot of brands are listening, but many aren’t doing. When investing time and money into knowing the market’s opinion on your brand or products, be sure to discuss goals […]
View PostWe don’t need to tell you that you need to be listening in social media, right? But perhaps you need a bit of help building out a listening program that’s sustainable, actionable, and actually helps you meet your business needs. Here’s a set of steps to take and questions to answer to round out your […]
View PostAt the beginning of each new year we all historically make new year’s resolutions vowing to do something better or breaking a bad habit that we were guilty of in the previous year. Some of your personal resolutions might have included: eating healthier, losing weight, kicking the smoking habit, or putting yourself on a spending […]
View PostComing out of 2009 many of us, no doubt, experienced times of disappointment this past year when things may not have gone our way. But alas, we’re now in a new year in a new decade. So let’s go into 2010 thinking positively about the good things that await us and put any disappointments from […]
View PostWriting a great marketing plan doesn’t have to be a headache. We have found that most business professionals know they need to prepare some type of strategic road map. Many just don’t know where to start. It can be intimidating. We have found that if it’s too tough to put one together, most people just […]
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