Recently I attended the SOBCon conference in Chicago. It was quite an experience. I will be processing and thinking about the content and conversations for some time. Here is an overview; I’ll post more in the future as I assimilate more of the experience. I highly recommend the conference; it is quite a unique and […]
View PostOnline marketing is facing unprecedented change, brought on by a volatile economy, the meteoric rise of new channels, and the increased demand for financial accountability. Unica, a worldwide marketing solutions provider, surveyed 155 marketers about online marketing technology usage and plans. The data revealed 10 key online marketing trends for 2010: 1. Marketing Budgets and […]
View PostI have just returned from a 10 day trip to Israel that can best be described in one word as: AWESOME! This trip wasn’t just a vacation in an attempt to flee from my day to day work as a professional marketer. This was more like a journey to the Holy Land in a quest […]
View PostWell now is your chance to see your name in print. Just go to http://topsellingauthors.com/ to see how easy it is to co-author a book. Once you go to the site, just enter your name, email address, and a short description of what it was like to work with your co-author. That’s all there is […]
View PostThe notion of using social media in regulated industries like pharmaceuticals or consumer packaged healthcare goods can be intimidating. There are plenty of challenges that will need to be addressed, like adverse events and off-label use (here is a larger list). These are not new challenges, and there are already procedures in place to deal […]
View PostIt was about 3 ½ years ago when a Starbucks incident became a case study of inept online marketing. The coffee giant was forced to publicly renege on an email coupon for a free drink that was intended for family and friends of Starbucks employees in the Southeastern US, but unexpectedly went viral everywhere. So […]
View PostBy now many of you have probably heard about Google’s new product called Google Buzz. In some ways it’s like Facebook and Twitter, but yet it offers some additional things. Google Buzz is Gmails’s social network that promotes collaboration and idea sharing through conversation and the spreading of photos, videos and other content. And what […]
View PostAt the simplest level, we’ve always known that consumers tend to go through a multistage journey as they make purchasing decisions. Yet most companies still concentrate marketing resources on only two stages: brand marketing up front to woo consumers when they first consider products, and promotions at the final point of sale to sway them […]
View PostAt age 23, Lady Gaga has rocketed to global fame in less than two years. Playing piano at age 4 and New York nightclubs at 14, she recently broke Billboard’s record as the first artist to have her first five singles reach number one. She’s won two Grammys, and has sold 8 million albums and […]
View PostWe all know that happy customers are your best advertisers. If people like you and like what you do, they will tell their friends. Lesson #1 What is Word of Mouth Marketing? (1) Giving reasons to talk about you (2) Making it easier for the conversations to take place. It’s C to C marketing when […]
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