Search Marketing is a moving target If you know anything at all about search engine marketing you know it’s an ever-evolving process. In the early days of the Internet one could simply identify important search terms and then fill their sites with these words completely out of context. It wasn’t unusual to find sites filled […]

Although there are numerous social media lessons to be learned from the now infamous meltdown, there is perhaps a larger point to be made. Unless the interactions from the television show were staged (I doubt they were), there were clearly serious dysfunctional issues long before the social media episodes. My friend Judy Gombita (aka @jgombita […]

This is a guest post written by Ric Dragon, owner of Dragon Search. Over the past year, Strategic Marketing Solutions has enjoyed partnering with Dragon Search, a company that shares our passion for digital marketing. Here Ric delves into the growth potential of non profits using social media platforms through empowered constituents. Training non profits […]

Think Differently and Be Intentional About Gradual Steps To Help You Win During a recent client workshop designed to familiarize a large organization with digital/social marketing, I noticed signs posted on the wall that said “THINK DIFFERENTLY”. How does any organization, large or small, “think differently”? We’re almost through the first month of the new […]

Social Business and Trust Social business implies relationship, and in any thriving relationship trust is at the core. A relationship marketing strategy should build levels of trust throughout the customer journey, taking into account the customer path of purchase at every level. Relationship Marketing strategies should address customer need at every stage in the lifecycle […]

Social Media for Business is a Necessity “Social Media for Business is Integral for Large and Small Businesses.” That’s how companies responded to an econsultancy and Adobe survey. A greater percentage of smaller companies think this is true: 73% of companies with annual revenues less than $150 million agreed that social media is integral to […]

3 Ways Businesses Can Use Location Based Services to Integrate Social into the Marketing Mix is an article I recently contributed to Windmill Networking, a leading social business site. I thought it might be helpful to post a summary here on the company blog, as well, for those of you interested in how to use […]

Social Business Trends Reflect Changing Landscape I believe a social business strategy is an effective way to gain an advantage in today’s rapidly changing landscape;this is particularly true when thinking about social media for small business. In a recent study by Fed Ex and Ketchum the results indicated that large organizations are now beginning to […]

One of the perks of being a monthly contributor to Windmill Networking is that I get to observe the amount of interest topics generate among the readership. A recent post I wrote, 4 Common Mistakes Companies Make When Mixing Social and Marketing, appeared to resonate, so I thought it might be of interest on our […]