In my SoLoMo Tools Alone Can’t Help You post for my Maximize Social Business column, I explore the notion that just having SoLoMo (Social, Local, Mobile) tools won’t help you. Yes, I do believe that tools are important; however, all too often tools and tactics are used without any appropriate context. What do I mean […]
View PostThere is no question local marketing is a rapidly emerging movement. Google continues to innovate, constantly tweaking their search algorithms to provide relevant search results. Recently they released Carousel, a graphic display that significantly enhances the presentation of local results. In my post Google’s New Local Service Feature Can Be Good for Local Business, you can […]
View Post YelpWhat is a good customer experience worth to you? What if you had a customer experience that was so powerful you could be successful without advertising or a social media presence? Trader Joes is a specialty grocery store that moved into the Richmond market a couple of years ago. From the moment the local press […]
View Post Trader Joe'sGoogle has launched Carousel, a Knowledge Graph local search feature. For well over a year, Google has been developing a Knowledge graph search feature that will deliver local results using images and a banner to present options more visually. In the example to the left, I did a search for “Chinese food.” As I started […]
View Post Google CarouselThe 5 R’s of Starbucks Relationship Marketing It’s no secret that I like Starbucks coffee. I enjoy the coffee, and as a marketer I appreciate their approach to relationship marketing. Recently I received an email with an attention-grabbing offer. I was enjoying some delicious home brewed Sumatra blend when an interesting email arrived from Starbucks. […]
View Post StarbucksWhen you make a digital purchase transaction, do you even consider the risk involved, or is this just a no-brainer routine function for you? Chances are, your first online transaction was handled with plenty of consideration about the potential risk. But likely after a few online purchases, you became numb to the potential risk, enjoying […]
View PostBecause I’m a loyal customer, I experience Starbucks brand marketing on a frequent basis, benefiting from their customer loyalty program and best practices in marketing. Starbucks is a master of integrated multi-channel marketing; in today’s example, my rewards reminder came to me through two touchpoints. In my inbox, I have an email from Starbucks telling me […]
View PostNew Social Media Platform Before this post, I had never heard of #Vizify. A tweet from a good friend mentioning me in her video caught my attention. Since there was a link, I was intrigued. The video is brief–less than a minute–and it’s informative and entertaining at the same time. The fact I have a role […]
View Post Multi-channel marketing, New social media platform, Social sharing, Vizify