2013 Social Local Mobile Marketing – The new frontier I write and talk about SoLoMo a lot. Why? Because I think it’s a game changer, especially for small businesses. First the penetration of smart devices and the proliferation of social media platforms is fundamentally changing and challenging many current business models. In my Small Business […]
View Post loyalty, Social local mobile, social local mobile marketingThe Social Local Mobile (SoLoMo) Marketing Challenge Thanks to the proliferation of smartphones, tablets and the Internet, today’s hyper-connected, ultra-informed consumer expects more than most businesses are delivering. This has created an expectation gap. I talked about this gap in my SoLoMo Marketing Imperative post. There’s Still a SoLoMo Customer Experience Gap Based on research […]
View Post customer experience, Small business marketing, social local mobile marketingA recent study by ResearchNow, Connected Traveler: Mobile Satisfaction Report, details consumer response to some travel app pain, points that can be quite instructive for all marketers. (Note: downloading this whitepaper requires registration.) Granted, there are unique challenges to the travel industry; however, when I looked at these results I noticed that all the significant issues […]
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