I co-host the weekly #usguyschat with my friend @Ken_Rosen. We have chosen Influencing Behavior as our February 2013 theme. For Monday 2/18/13 at 3PM ET, Noon PT, the topic is The Science of Creativity. Questions for the chat can be found at the end of this post. Here is link to last week’s chat topic […]
View PostWhy Mobile Users Unsubscribe According to a recent Vibes report, 69% of mobile phone users and 86% of “showroomers” indicated that too many messages or updates caused them to unsubscribe. Showrooming is a term used to describe consumers who use a retail location to view products but not as a place to purchase them. Before […]
View PostI co-host the weekly #usguyschat with my friend @Ken_Rosen. Influencing Behavior was the theme chosen for February 2013. The chat on Monday, 2/11/13, was moderated by Steve Birkett @Abovethestatic and Sandy Hubbard @SandyHubbard. The topic was Story Telling – The Role of Emotion in Persuading. Click here for the Science of Storytelling transcript. Questions for the […]
View PostThis is a guest post written by Ric Dragon, owner of Dragon Search. Over the past year, Strategic Marketing Solutions has enjoyed partnering with Dragon Search, a company that shares our passion for digital marketing. Here Ric delves into the growth potential of non profits using social media platforms through empowered constituents. Training non profits […]
View PostNew Marketing Ideas I write and think a lot about the new marketing landscape. The proliferation of smart devices and the Internet are changing the way consumers and brands interact. Creating a differentiating customer experience has always been an aspiration of most marketers; however now it’s becoming a critical success factor. You are probably familiar […]
View PostI co-host the weekly #usguyschat with my friend @Ken_Rosen. We have chosen Influencing Behavior as our February 2013 theme. For Monday 2/4/13 the topic is The Science of Persuasion. Questions for the chat are included at the end of the post. There is some interesting research on the science of persuasion, sometimes referenced as neuroscience […]
View PostNote: this is a repurpose of a post I originally wrote as a contribution to Viral Heat’s blog. As we evaluate our marketing strategies in the new year, it’s good to have a reminder about the importance of marketing to today’s SoMoLo consumer. What is SoMoLo? SoMoLo is an acronym for Social+Mobile+Local marketing and it […]
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