This blog post was created as the framing post for the weekly #usguyschat that I co-moderate with Ken Rosen. Each Monday at 3 PM EDT we discuss a variety of marketing, social media and general interest topics. This week (10/29/12) the topic focus was collaboration and leadership. It was inspired by the Strategy + Business […]
View Post3 Ways Businesses Can Use Location Based Services to Integrate Social into the Marketing Mix is an article I recently contributed to Windmill Networking, a leading social business site. I thought it might be helpful to post a summary here on the company blog, as well, for those of you interested in how to use […]
View PostWith the shopping season approaching full throttle as we embark on the holidays, I thought it might be smart to revisit 5 Ways to Build Trust When Mixing Social and Marketing, one of my articles previously published on Windmill Networking’s blog. At first blush, it might not appear all too timely to broach on the […]
View PostSoMoLo, expected to influence $628-$752 billion in retail sales by 2016, blends 3 distinct marketing variables, SO(Social), MO(Mobile) and LO(Local). Taken individually, these elements are familiar, and are channels that most Marketers utilize regularly in campaign promotions. But implementing a strategy that intentionally combines each of the three SoMoLo variables produces outcomes far more effective […]
View PostThis is part 2 of a 2-part post on SoMoLo. Part 1 gave a general overview of SoMoLo and its opportunities, benefits and challenges. A Pleasant SoMoLo Dining Experience While visiting in London, I ate lunch at Gourmet Burger Kitchen (GBK) restaurant; I simply couldn’t resist! After I placed my order, I noticed a table […]
View PostThis is part 1 of a 2-part post delving into SoMoLo.This section focuses on defining SoMoLo and the benefits and opportunities for businesses engaged in SoMoLo marketing. In Part 2, I present a recent SoMoLo experience from my travels abroad. SoMoLo Defined SoMoLo is an acronym for social mobile local. The rapid global proliferation of […]
View PostSocial Business Trends Reflect Changing Landscape I believe a social business strategy is an effective way to gain an advantage in today’s rapidly changing landscape;this is particularly true when thinking about social media for small business. In a recent study by Fed Ex and Ketchum the results indicated that large organizations are now beginning to […]
View PostOne of the perks of being a monthly contributor to Windmill Networking is that I get to observe the amount of interest topics generate among the readership. A recent post I wrote, 4 Common Mistakes Companies Make When Mixing Social and Marketing, appeared to resonate, so I thought it might be of interest on our […]
View PostTRX and Marketing Inspiration TRX Concept So what is TRX? That was certainly my question when I walked into the gym one day to see a bunch of straps suspended from a bar mounted to the wall. TRX is a suspension training system developed by a Navy Seal to leverage gravity and body weight to […]
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