Employees as brand ambassadors? Pepsico says, “Yes!” I read an article recently about Pepsico’s employee ambassador program. This article emphasizes how important it is to prioritize creating brand loyalty internally. My first thought was this must be some kind of word-of-mouth program. You know what I’m talking about, the ones where you look for consumers […]

Social Media and Business; Successful Social Media Culture Typically social media is introduced to the marketing strategy mix tactically.  Often an executive will declare “We need to be on Pinterest and Scoup.it!”  This “me too” approach to social media is a recipe for disaster. Successful social media for business requires a new mindset.  Companies using […]

In my recent post on how social and technology have profoundly changed music marketing, I spoke about how my daughter-in-law is learning to promote music in a new digital landscape.  I invited her to share some of her experiences so far. The Changing Music Marketing Landscape Technology has forever changed the landscape of music promotion.  […]

Do You Sell Music Online? / Internet & Social Media Music Marketing I am fascinated by the impact of social and technological change on the marketing landscape. Social media music has turned the music industry on its head. My daughter-in-law is in the process of creating and producing her debut album.  http://www.lynettemusic.com/ Observing her figuring […]