Nine out of ten organizations engage in Content Marketing. According to B2B Content Marketing Research, article posting, social media, and blogging are the most popular tactics and are currently used by 79%, 74% and 65% of B2B marketers, respectively. We Invest in Content Marketing to Connect Marketers invest in content marketing in hopes of connecting […]
View PostI have been spending a lot of time working in my yard the past few days. As a result I have had quite a bit of time to think. I have written about relationship marketing, customer experience, and asking the right questions recently, so these topics were top of mind. Did I mention I have […]
View PostAuthenticity and Marketing Recently I had an opportunity to listen to a young twenty-something speaker. His topic was “What matters most?” His talk was designed to encourage young people, his cohort, to connect with each other. His opening statement went something like this, “We are looking for authenticity; we are tired of being sold to”. […]
View PostPerhaps you are among the 27% of companies that are customer experience driven. If not, you may want to read on. According to a recent Temkin Experience ratings survey, the majority of companies (2/3) want to be customer experience industry leaders. Yet, in that same survey, consumers indicated only 28% were “good” or “excellent”; even […]
View PostA recent study of CMO’s found 7% use no metrics whatsoever in establishing their marketing budgets, 57% use historic data. I was surprised by the lack of connection between marketing budgets and ROI. Although ROI measurements may not always be popular, usually marketing metrics are used to evaluate the efficacy of programs. Why the absence […]
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