Rumors of the death of traditional marketing are greatly exaggerated. There are still many effective ways to use traditional tried and true marketing practices. There are a number of traditional practices; however, in this post I’ll focus on direct mail. Direct mail has been a traditional marketing practice for years, and though its use has […]
View PostRelationship Marketing Benefits Your Business My previous blog post discussed ways that customers benefit from a Relationship Marketing Strategy, but today I’d like to highlight some company benefits. If your company doesn’t have a strategic Relationship Marketing plan in place, you are suffering greater attrition rates and lower customer satisfaction scores than if you had […]
View PostRelationship Marketing and Long Term Value Relationship Marketing recognizes the long-term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages. With endless search options at consumers’ fingertips, in an age where inboxes are filled to capacity and people are overwhelmed with clutter and information overload, it is worthwhile to strongly […]
View PostHow Do You Know If You Are Using Integrated Marketing Strategies? Here are a few questions ask yourself: Do we have descriptive data describing who are customers are? Do we know the basics like demographics? What about history? How long they have they been a customer? With respect to our offerings what are their preferences? […]
View PostWhat is Integrated Marketing? Integrated Marketing is coordinating and delivering relevant, timely messages to all your stakeholders across all available touchpoints. Implementing an Integrated Marketing strategy requires thoughtful planning and cross-functional alignment. Often brands focus their marketing efforts on campaigns. Campaigns are an important tactical component of marketing; however, to maximize value and create an […]
View Post