The article Global brands slow to adopt social networking reveals that global brands aren’t utilizing social media to its fullest potential. Executives from nearly 1900 global companies with significant sales participated in a study, prepared by Weber Shandwick and Forbes Insigh. As illustrated in the below graphic, “This study reveals that while a majority of global […]
View PostAt the heart of successful social media monitoring lies a clearly defined objective. If you can’t definitely answer “Why am I monitoring?” then you don’t have a clear goal in mind. Without an explicit social media monitoring strategy, your efforts won’t be effective. So, why are you monitoring social media? Is it to be able […]
View PostRecently I had a conversation with a friend interested in helping someone transform their website into a lead generating asset. When I looked at their existing site, I realized it is a very attractive and creative broadcast. But while the site is appealing, its design isn’t successful at attracting, nurturing and acquiring leads. A lead generating website can […]
View PostNote: This is an add-on to my recent post, What is excellent customer service? A necessary factor in delivering excellent customer service starts with a focus on your employees. If you want your employees to specialize in the business of customer amazement, you must show them that they are valued, that they have a voice […]
View PostYour Website is your Most Important Marketing Asset A recent study suggests it is second only to personal connections as a lead generating resource. The same study also indicated that 80% of those surveyed didn’t feel their website did enough to provide qualified leads. Qualified Leads Come From Quality Traffic First you will need a […]
View PostJust about everyone professes to realize the importance of customer service. And while there is no shortage of complaints regarding the overall poor state of customer service in this era, the vast awareness certainly hasn’t changed the fact that excellent customer service is NOT the norm.
View PostFollowing is the post and questions for the 10/31/11 #usguyschat discussion. The chat begins at 3PM ET, Noon Pacific all are welcome to join. New technologies are driving new marketing trends. These trends reflect quickly changing consumer behaviors and attitudes. Consider the following: Disrupting Consumer behavior trends Josh Bernoff of Forrester […]
View PostWith all the emphasis lately on digital, mobile, social, not to mention all the new gadgets, tools and networks, you may be thinking, “E-mail? Been there, done that, better to focus my attention elsewhere.” But, let me remind you that e-mail’s ROI cannot be matched. Email is King of ROI. Bringing in $40.56 for every $1 spent […]
View PostTypically, questions about a client’s website center around one concern: a desire to drive more traffic to the site. It’s no longer sufficient to simply broadcast a message and hope customers will respond. With consumers increasingly using their social networks and searching for information from their phones, businesses must ensure their websites are optimized […]
View Post“Social media accounts for one out of every six minutes spent online in US.” (Journalism.co.uk) Even if you’re not engaged in the world of Facebook, Twitter, Linked In, Google +, or the like, most likely your employees are. Should you allow employees access to social media while at work? We think so. Even if you’re […]
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