By delivering an unmatched customer experience, Disney has brought magic into lives for more than half a century. I believe a dedication to family values and a customer-centric philosophy have contributed greatly to Disney’s brand value success. In 2010, The Walt Disney Company had an annual revenue of over U.S. $38 billion. What contributes to […]
View PostThis is the last post in a series of 3 posts on the topic of content marketing. In the first post we defined the content marketing concept. Knowing and understanding the target audience is the first step in creating a successful content marketing strategy. Once the audience is defined, it’s time to create relevant content. In […]
View PostThis is the 2nd in a series of 3 posts on the topic of content marketing. In the first post we defined the content marketing concept. Knowing and understanding the target audience is the first step in creating a successful content marketing strategy. Once the audience is defined, it’s time to create relevant content.
View PostThis will be the first of a 3-Part series on the topic of Content Marketing. Content Marketing is a relatively new Inbound Marketing strategy that flips traditional outbound marketing on its head. It is built on the premise that sharing high-quality content that engages existing or potential customers is an effective method of attracting […]
View PostUser-generated content is massive. Nowadays if you’re not a regular contributor to a blog or if you don’t possess a username on multiple social media sites, it seems that you’re in the minority. Every two days now we create as much information as we did from the dawn of civilization up until 2003, according to […]
View PostWhat is Data Integration? According to Wikipedia, data integration involves combining data residing in different sources and providing users with a unified view of these data. Data integration appears with increasing frequency as the volume and the need to share existing data explodes. The Problem It Is Causing Furthermore, as the amount of available data […]
View PostSo you have an online presence, but why aren’t you generating a desirable amount of traffic and leads? Like an uncharged cell phone, an un-optimized website isn’t going to do you any good. Is your website working hard enough? Delve into this 5-point checklist and make sure you’re maximizing the success and reach of your […]
View PostLately we have had a lot of conversations on the topic of website redesign. A lot of people seem to be contemplating an update of their website. Most of the time the conversation centers around the need for a new creative look and feel. You can tell by the questions people are most comfortable talking […]
View PostOn average, the price placed on love – that is, the amount intended to be spent on Valentine’s Day this year– is $113.00 ($145 spent by men, and $81 spent by women), according to the Brand Keys bi-annual Customer Loyalty Engagement Index.* More and more gifts are being exchanged between friends and family in the […]
View PostOur Initial Thought Sure, the winner of the annual NFL football finale is crowned “the best” in the world of professional football. And it is the dream of most every high school, collegiate and professional football player to play in this most prestigious event. But one could enter a formidable argument over who will emerge […]
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