Do you ever find yourself frustrated and slightly annoyed when you go to the bank for a routine transaction and someone tries to sell you another product that you don’t need, don’t want or don’t even qualify for? Recently I had to go to the bank to make a routine deposit. Although I bank with […]
View PostRecently there has been quite a buzz about Procter & Gamble’s innovative new “Old Spice” viral marketing campaign that by any standard has been wildly successful. You can read about it here. They have done a masterful job of integrating their traditional media and creating a unique and engaging online experience. One of those targeted […]
View PostWhy is sending an email message like launching the Space Shuttle? Because you have to perform a thorough email quality checklist to make sure all systems are go before you can hit “send.” A successful email campaign launch has a lot of moving parts, and they all need to work together correctly. An effective email […]
View PostEveryone understands that social media has become a topic for most every company’s marketing mix discussion. And, sooner or later, the discussion usually surfaces the question: “How do you use it to increase revenue?” The following is an example of how a well know consumer brand has employed a social media contest to involve customer […]
View PostYou might remember several newsletter issues ago that we shared this brief story with you. As we all trudge through this oppressively hot summer, I recently paused for a bit of liquid refreshment and recalled the cute, but relevant, story about the two lemonade stands. The first stand is run by two kids. They use […]
View PostHere’s my disclosure; I don’t own a dog, but I love to watch The Dog Whisperer. For me the show is much more than just getting dogs to behave. Although Cesar is a dog behavior expert, he is a great deal more. Each episode features one to three challenging cases for Cesar to address. Each […]
View PostThree or four years ago, marketers in the U.S. were marveling at the mobile marketing efforts occurring in the high tech markets of Japan, South Korea and Hong Kong. Mobile marketers in these countries seemed light years ahead of us as they reached their customer bases with creative, relevant, multichannel marketing. But now, thanks in […]
View PostBy Kim Vaughan While visiting a local market, I couldn’t help but notice the 5-foot tall sign that screamed value at me: “4.5” Vinca: 5 for $5!” That was a deal I couldn’t resist, so I selected my plants and after picking up a few additional items, I proceeded to the checkout. Pleased with my […]
View PostLast week I had the pleasure of attending an American Marketing Association-Richmond lunch meeting where the guest speaker was social media expert and author, Shama Hyder Kabani. Shama Kabani recently published “The Zen of Social Media Marketing and discussed some of the key principals of social media and online marketing as described in her book. […]
View PostOver the past few years private label brands have consistently grown, taking market share from branded products in just about every consumer goods category. The recession has certainly fueled recent growth, but I think something more significant is occurring. Consumers have access to unprecedented amounts of information and communication; they readily share and recommend information […]
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